Since its acquisition by Facebook, Instagram has grown to become one of the most loved social media platform with a total of 200 million users, and has become one of the highest engagement social media platform with an engagement rate 15X that of Facebook’s! Source: L2 Think Tank’s Report.
Amassing 1000 followers on any social media network is likely to be a feat for numerous start-ups vying to be recognised by consumers in the digital world. However, the advent of Instagram and its legion of new sign-ups per day (300 million accounts and counting) is one of the most promising recent developments for new companies to get heard and be known.
Your brand has most likely spent a considerable amount of time and money building your Facebook presence, but noticed none of these "likes" were converted into "pageviews".
If you are running an online business, it's all about attracting the right customers to your website and converting these traffic (readers or email subscribers) to buyers.
With Chinese New Year round the corner, billions worldwide are ushering in the year of the goat with much excitement and zest. This is not without bouts of nostalgia as we reminiscence on lost memories, childhood and the importance of familial ties. These sentiments are visually captured with the help of marketing giants from Apple to McDonalds and also some regionally produced ones by OWL and Mudah.my
Social Media Marketing has become an integral part of many companies marketing strategies. But many of these companies are struggling to define clear objectives for their social activity and how to measure success appropriately.
Despite having the highest engagement among all social media platforms, few companies have truly been able to tap into the full reach of the Instagram platform to create successful campaigns.
There are a few reasons why this is the case:
Games and contests are starting to become a hit on social media. With the constant giveaways and simple games we observe on social media, it is inevitable to wonder what are the various types of social media campaigns one can hold on social media and what are their individual purposes.
Gamification is everywhere and it is the new secret weapon for every successful marketers.
Content marketing is a marathon, not a sprint. And with 2017 just a few months away, it’s important that we prepare for the next leg by reviewing the latest content marketing trends. From producing enticing video content to exploring new ways to publish, here are five trends that you need to know so that you don’t get left behind!