Since its acquisition by Facebook, Instagram has grown to become one of the most loved social media platform with a total of 200 million users, and has become one of the highest engagement social media platform with an engagement rate 15X that of Facebook’s! Source: L2 Think Tank’s Report.
Despite having the highest engagement among all social media platforms, few companies have truly been able to tap into the full reach of the Instagram platform to create successful campaigns.
There are a few reasons why this is the case:
Facebook ads are shown based on the information that Facebook collects from your daily interaction on their app. This much everyone knows. But sometimes, Facebook shows you weird ads that you have zero interests in, and you probably just shrugged it off, thinking that you can’t possibly have control over what type of ads you see.
Trying to create ads on Instagram might be confusing, especially if you have no experience with Power Editor at all. But that statement will cease to be true once you are done with this guide. Read on!
If you are thinking of using Facebook Advertising with the sole purpose of gaining Facebook Likes… stop.
As small business owners, you would most likely have limited budget set aside for marketing, and these shouldn’t be wasted on something useless like Facebook Likes Campaigns.
Typically, Facebook likes are just ego-booster for page owners, and never really do anything constructive for its owners largely due to Facebook’s algorithm changes many months ago.