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Case Study: Why you need to imitate on Instagram like Chobani

Imitation is the sincerest form of flattery. But what does that mean in the day and age of Instagram? With over 200 million active users and...
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Pay attention! Brand lesson from Starbucks Instagram Campaign

Early bird catches the worm. Ringing true to the adage, Starbucks was one of the earliest adapters (since 2011) of Instagram and today, it is on...
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Taco Bell's Native Advertising Success Story

Native Ads might just be the next big thing… the bomb-dot-com in social media marketing in 2014. While most companies and agencies are just...
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