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Wong Dorcas


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How To Effectively Measure The Impact of Your Influencer Marketing Efforts

[fa icon="calendar'] Oct 20, 2014 8:50:19 AM / by Wong Dorcas posted in Influencer, Influencer Marketing

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How do you know if your influencer marketing efforts made any impact?

In the past with traditional marketing and advertising, it was almost impossible to measure how successful each initiative was separately. If an organisation sent out 10,000 flyers, how would you know how many of them are read by your audience? Moreover, if you see an increase in sales or referrals, the source of the referrals would be virtually impossible to identify.

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How To Reach Out To Top Influencers and Build Buzz For Your Business

[fa icon="calendar'] Sep 24, 2014 9:44:31 AM / by Wong Dorcas posted in Influencer, Influencer Marketing

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Massive social-media following, subject-matter expertise, personality, content authority, publishing power, and thought leadership are the keywords you can associate with the top influencers in your niche.

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7 Types of Influencers and How to Navigate The Relationship You Share With Them

[fa icon="calendar'] Sep 16, 2014 9:09:10 AM / by Wong Dorcas posted in Influencer, Influencer Marketing

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Social media is a great tool for brands to engage in influencer marketing. If you are running social media marketing campaign, an Influencer campaign should be a part of your social media engagement strategy.

Everyone defines an Influencer differently. By and large, an Influencer is someone who has the authority and power to direct and seek 'favor' out of their network.

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How to Find Social Media Influencers in Your Industry using the 3Rs of Influence

[fa icon="calendar'] Sep 8, 2014 7:31:30 PM / by Wong Dorcas posted in Influencer, Influencer Marketing

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How can you recognize influencer or the capacity of social influencer?

No matter what type of business you are in, there are likely some people who could be considered social media influencers in your industry. Brian Solis from Altimeter has published a Framework on Social Influence not too long ago.

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The New Era of Word of Mouth Marketing via Instagram Influencers

[fa icon="calendar'] Sep 2, 2014 4:19:33 PM / by Wong Dorcas posted in Influencer, Influencer Marketing, Instagram

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Instagram has changed the way people see the world

- Kevin Systrom, Co-founder, Instagram

Instagram’s connectivity enables anyone to share pictures, up to 60 million visuals on a daily average, with an international audience. This helps individuals to weave a special kind of storytelling and bonding with others over shared online experiences.

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3 Things You Should Know About Instagram 6.0

[fa icon="calendar'] Jun 17, 2014 12:28:16 AM / by Wong Dorcas posted in Instagram, Social Media Marketing

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What's new in Instagram 6.0?

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29 Amazing Instagram Stats Every Marketer Should Know

[fa icon="calendar'] May 27, 2014 3:22:29 PM / by Wong Dorcas posted in Analytics, Case Study, Instagram, Statistics

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Things are getting interesting with Instagram announcing its jump onto the social media marketing bandwagon late last year. Traditional social media powerhouses like Facebook and Twitter have been the all-time favoured platforms for marketers with many companies devoting large budgets to pages of paid advertisements online. Previously unheard of, sponsored posts will now be made available on Instagram.

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