Hashmeta Blog

Best Chinese New Year Ads 2015

[fa icon="calendar'] Apr 10, 2017 9:10:41 AM / by Nadirah Norruddin posted in Advertising, Case Study, Content Marketing

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With Chinese New Year round the corner, billions worldwide are ushering in the year of the goat with much excitement and zest. This is not without bouts of nostalgia as we reminiscence on lost memories, childhood and the importance of familial ties. These sentiments are visually captured with the help of marketing giants from Apple to McDonalds and also some regionally produced ones by OWL and Mudah.my

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5 Best Practices to Create Successful Instagram Campaigns

[fa icon="calendar'] Mar 24, 2017 4:54:23 PM / by Ang Woon Lan posted in Case Study, Instagram, Social Media Campaigns

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Despite having the highest engagement among all social media platforms, few companies have truly been able to tap into the full reach of the Instagram platform to create successful campaigns.

There are a few reasons why this is the case:

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Pay attention! Brand lesson from Starbucks Instagram Campaign

[fa icon="calendar'] Aug 17, 2014 11:37:56 AM / by Bright Raj posted in Case Study, Instagram

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Early bird catches the worm. Ringing true to the adage, Starbucks was one of the earliest adapters (since 2011) of Instagram and today, it is on the No.2 spot of the Top 50 Brands on Instagram in terms of the number of account followers and [branded] hashtags according to Totems. They have a staggering 2.8 million followers.

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Taco Bell's Native Advertising Success Story

[fa icon="calendar'] Aug 11, 2014 10:00:20 AM / by Bright Raj posted in Case Study

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Native Ads might just be the next big thing… the bomb-dot-com in social media marketing in 2014. While most companies and agencies are just testing waters, the Tex-Mex giant Taco Bell has already proved that it is a success when used the right way.

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29 Amazing Instagram Stats Every Marketer Should Know

[fa icon="calendar'] May 27, 2014 3:22:29 PM / by Wong Dorcas posted in Analytics, Case Study, Instagram, Statistics

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Things are getting interesting with Instagram announcing its jump onto the social media marketing bandwagon late last year. Traditional social media powerhouses like Facebook and Twitter have been the all-time favoured platforms for marketers with many companies devoting large budgets to pages of paid advertisements online. Previously unheard of, sponsored posts will now be made available on Instagram.

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7 Tips for Running Successful Photo Contest on Facebook

[fa icon="calendar'] Oct 22, 2013 6:44:31 PM / by Ninja posted in Case Study, Facebook Marketing, Social Media Marketing

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