Facebook ads are shown based on the information that Facebook collects from your daily interaction on their app. This much everyone knows. But sometimes, Facebook shows you weird ads that you have zero interests in, and you probably just shrugged it off, thinking that you can’t possibly have control over what type of ads you see.
If you are thinking of using Facebook Advertising with the sole purpose of gaining Facebook Likes… stop.
As small business owners, you would most likely have limited budget set aside for marketing, and these shouldn’t be wasted on something useless like Facebook Likes Campaigns.
Typically, Facebook likes are just ego-booster for page owners, and never really do anything constructive for its owners largely due to Facebook’s algorithm changes many months ago.