Since its acquisition by Facebook, Instagram has grown to become one of the most loved social media platform with a total of 200 million users, and has become one of the highest engagement social media platform with an engagement rate 15X that of Facebook’s! Source: L2 Think Tank’s Report.
If you are thinking of using Facebook Advertising with the sole purpose of gaining Facebook Likes… stop.
As small business owners, you would most likely have limited budget set aside for marketing, and these shouldn’t be wasted on something useless like Facebook Likes Campaigns.
Typically, Facebook likes are just ego-booster for page owners, and never really do anything constructive for its owners largely due to Facebook’s algorithm changes many months ago.